THE BIG INTERVIEW WITH WATCHPRO MAGAZINE: KIRK JEWELERS MOVES UPMARKET FROM DOWNTOWN MIAMI

Kirk Jewelers is the oldest Rolex authorized dealer in Florida, and one of only two retailers representing Patek Philippe in Miami. You do not get to work Switzerland?s most iconic watchmakers without moving with the times, and Kirk recently relocated its flagship store from Downtown Miami to the sparkly new Brickell City Centre mall where daily customer numbers increased by as much as twenty-fold.

That has not altered the family-run feel of the boutique, a quality that brother and sister co-presidents Jeff Newbauer and Allison Strongin believe gives them an significant edge over much larger competitors.

On a visit to the new store in March, just before Coronavirus locked down the city, WatchPro?s Daniel Malins discovered a team looking through to the other side of the pandemic and optimistic they were setting the stage for a new era for the business.